Going Eco
In this ever-changing world of makeup, I’m seeing a shift to eco-conscious products, and I recently wrote about my experiences in TYG Magazine. Here’s a few excerpts, you can read my full article online here.
The Cosmetic Change
Leading the sustainable cosmetic change in 2024 are makeup brands committed to changing the game. We’re seeing more brands prioritise cruelty free testing, responsible sourcing of ingredients and eco-friendly packaging. From innovative formulations to packaging made from recycled materials, these conscious choices are transforming our makeup bags, and the industry.
Let me share with you some of my very favourite makeup brands changing the eco game, and those I love to reach for for my eco-conscious clients. Think refillable packaging, vegan ingredients and super sustainable creative alternatives to assist in your change to a more sustainable makeup bag.
Refillable Packaging
Sustainable packaging is no longer an afterthought for brands; it's a statement. Brands are embracing compostable materials, biodegradable packaging and refillable options to minimise waste. The beauty industry is evolving towards a circular economy and you may find some of your favourite makeup products are now as environmentally conscious as they are stylish.
Refillable recommendations
Take a look at Hourglass. Committed to being completely cruelty free since their inception in 2004, their refillable lipsticks are a reminder that eco-conscious makeup can be chic as well as sustainable.
Check out : Hourglass Confession Refillable Lipsticks
No stranger to all things ethical, take a look at The Body Shop’s range of vegan and refillable makeup.
Check out : The Body Shop Tea Tree Face Base - refillable powder foundation.
Multi-purpose products
Streamline your beauty routine with multipurpose products that reduce waste and enhance your creativity. Sustainable beauty brands are introducing products that serve multiple functions, from lip and cheek duos to eyeshadows that double as highlighters. Embrace simplicity without sacrificing style with these eco-friendly, all-in-one products.
Ilia : Colour Haze Multipurpose Blush & Lip NudeStix : Nudies Matte Bronze & Eye
As a makeup artist committed to sustainability, I am inspired by the positive changes occurring in the beauty industry. The shift towards eco-friendly practices not only enhances our routines and makeup bags, but also reflects a collective commitment to a greener, more ethical future.
In 2024, will you be making a conscious choice in your makeup purchases? Embrace the eco-chic revolution, and together, let's redefine beauty with a purpose.